Manila, Philippines April 15, 2009 - adidas Philippines formally opens its doors in the sprawling Greenbelt 3 at Ayala Center, Makati City today. The biggest, grandest adidas in the country, it replaces the Sport Performance Store in Trinoma as the new flagship store, and now hails as the capital of the 3-Stripes Nation.
Big and grand it is as it houses all product categories of adidas: Basketball, Running, Football/Soccer, Indoor, Outdoor, Tennis, Swim, Men's Training, Women's Training, Kids' Training, adidas Stella McCartney, Originals, and Golf.
Rooted in two divisions, Sport Performance and Sport Style, adidas brand envisions to make the world a better place through sport and strives to be the leading sports brand in the world.
The Sport Performance Division equips all athletes to achieve their “impossible”. adidas Sport Performance brings its passion for great products to athletes in all sports and mainly focuses on four key categories globally: football, running, training, and basketball.
The Sport Style Division, on the other hand, is the home of Originals, defined as authentic sportswear and the Fashion Group, which is the future of sportswear.
adidas Philippines' Country Manager Nolet Puno leads the entire adidas Philippines in today's event. To mark the opening, the latest collections of each product category are showcased in a fashion show, featuring no less than adidas' Filipino endorsers who are in full force today led by the Ateneo Blue Eagles' pride Chris Tiu and acclaimed actresses/models Angel Aquino and Iza Calzado. Filipino athletic and non-athletic personalities from different disciplines and industries proudly join adidas' growing family of star endorsers who include luminaries like David Beckham, Kevin Garnett, Missy Elliot, to name a few.
Main highlight among the new collections, the Limited Edition mi adidas Philippine Collection is launched today —top running and basketball shoes turned ‘National Shoes’ sporting the country’s colors that symbolize Filipino pride. The Philippine Flag finds a new home in this power-packed collection that lets you wear the Philippine colors loud and proud! Celebrate the Filipino Spirit with the Limited Edition mi adidas Philippine Collection. There are three (3) models for running namely adiZero Ace, Supernova Sequence, Microbounce, and three (3) for basketball namely TS Bounce Commander, Pro Model Team, and TS Lightning Creator. Only 60 pairs per design are available via a reservation list.
A host of tempting consumer promos kick off today as well:
adidas Unlocked gives you a key to unlock a gift from any of the 12 lockers for a minimum purchase worth Php4,000 of any adidas products until April 30, 2009.
Golf Tee Box Promo gives you a free Formotion Tee Box for a minimum single receipt purchase worth Php2,500 of adidas Golf products, while supplies last.
Sporty and stylish women, the Me, Myself Promo is for you wherein you can get this hip Me, Myself Journal for a minimum purchase worth Php2,000 of adidas Women's products until June 30, 2009. The Me, Myself Journal documents every woman's journey to achieving her wellness goals.
Get the Techfit Training Manual for a minimum purchase worth Php2,000 of Techfit products, while supplies last.
Finally, an Originals Plush Pillow is yours for a minimum single receipt purchase worth Php10,000 of any Originals products until May 27, 2009.
Gear up for more for promos that will surely have something for everyone and watch for more adidas stores opening its doors across the country in the next few months. Now on its 60th year, adidas continues to strive to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle.
For further information please contact:
Jillian Panganiban – adidas Philippines
Tel: +632 638-5888 Email: jillian.panganiban@adidas.com
Leah Oriel – Primetime Creatives, Inc.
Tel: +632 656-2825 Email: leah.oriel@mac.com
source:
Big and grand it is as it houses all product categories of adidas: Basketball, Running, Football/Soccer, Indoor, Outdoor, Tennis, Swim, Men's Training, Women's Training, Kids' Training, adidas Stella McCartney, Originals, and Golf.
Rooted in two divisions, Sport Performance and Sport Style, adidas brand envisions to make the world a better place through sport and strives to be the leading sports brand in the world.
The Sport Performance Division equips all athletes to achieve their “impossible”. adidas Sport Performance brings its passion for great products to athletes in all sports and mainly focuses on four key categories globally: football, running, training, and basketball.
The Sport Style Division, on the other hand, is the home of Originals, defined as authentic sportswear and the Fashion Group, which is the future of sportswear.
adidas Philippines' Country Manager Nolet Puno leads the entire adidas Philippines in today's event. To mark the opening, the latest collections of each product category are showcased in a fashion show, featuring no less than adidas' Filipino endorsers who are in full force today led by the Ateneo Blue Eagles' pride Chris Tiu and acclaimed actresses/models Angel Aquino and Iza Calzado. Filipino athletic and non-athletic personalities from different disciplines and industries proudly join adidas' growing family of star endorsers who include luminaries like David Beckham, Kevin Garnett, Missy Elliot, to name a few.
Main highlight among the new collections, the Limited Edition mi adidas Philippine Collection is launched today —top running and basketball shoes turned ‘National Shoes’ sporting the country’s colors that symbolize Filipino pride. The Philippine Flag finds a new home in this power-packed collection that lets you wear the Philippine colors loud and proud! Celebrate the Filipino Spirit with the Limited Edition mi adidas Philippine Collection. There are three (3) models for running namely adiZero Ace, Supernova Sequence, Microbounce, and three (3) for basketball namely TS Bounce Commander, Pro Model Team, and TS Lightning Creator. Only 60 pairs per design are available via a reservation list.
A host of tempting consumer promos kick off today as well:
adidas Unlocked gives you a key to unlock a gift from any of the 12 lockers for a minimum purchase worth Php4,000 of any adidas products until April 30, 2009.
Golf Tee Box Promo gives you a free Formotion Tee Box for a minimum single receipt purchase worth Php2,500 of adidas Golf products, while supplies last.
Sporty and stylish women, the Me, Myself Promo is for you wherein you can get this hip Me, Myself Journal for a minimum purchase worth Php2,000 of adidas Women's products until June 30, 2009. The Me, Myself Journal documents every woman's journey to achieving her wellness goals.
Get the Techfit Training Manual for a minimum purchase worth Php2,000 of Techfit products, while supplies last.
Finally, an Originals Plush Pillow is yours for a minimum single receipt purchase worth Php10,000 of any Originals products until May 27, 2009.
Gear up for more for promos that will surely have something for everyone and watch for more adidas stores opening its doors across the country in the next few months. Now on its 60th year, adidas continues to strive to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle.
For further information please contact:
Jillian Panganiban – adidas Philippines
Tel: +632 638-5888 Email: jillian.panganiban@adidas.
Leah Oriel – Primetime Creatives, Inc.
Tel: +632 656-2825 Email: leah.oriel@mac.com
source:
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