Though they may be a pair, you know, of course, that your feet are not exactly alike.
One foot is shorter, wider or thinner, or all three. Thus, no pair of shoes has the same fit and performance.
People rarely have a choice but to buy shoes off-the-rack, put up with the inconvenience—even pain—of breaking them in until the pair adjusts to their feet.
Sometimes it takes mere days before feet and shoes become comfortable together. Other times they just do not “get along” well regardless of how expensive the shoes are.
Adidas-Germany project manager Olaf Wittmann said he knew of athletes who would buy two pairs and use one shoe from each for a better fit.
Well, that may all be in the past now. The pair of shoes, specifically athletic shoes, you get may finally fit both feet.
A service once reserved to elite athletes like Zinédine Zidane, Haile Gebrselassie, David Beckham and Justine Henin-Hardenne is finally being made available to ordinary mortals—athletic shoes custom-made for you that no one else could wear, at least not as comfortably.
Get shoes fitted to your specific sport requirements—from the size and shape of your feet to how they hit the ground—at the Mi Adidas facilities of the Adidas flagship store, 2/L Trinoma, North Edsa, QC.
Unlike other “personalized” athletic shoes, Mi Adidas is not just about style. It makes shoes adapted to the contours of each individual foot for maximum comfort no matter how strenuous the activity is.
Choose from a variety of sports-specific designs, whether it’s running, tennis, football and basketball.
“It’s not just the physical aspects of your feet that will be measured but the way you run, for instance, and the pressure each foot generates as it hits the ground,” said Wittmann.
Computerized
After running on a special plate, a computer software collects data from each foot. Fitting experts then assist you on your quest for a suitable material, Wittman said.
Choice of soles and midsoles, for instance, will be based on the way you run and the surface you run on.
Do you over- or underpronate? Bring with you any special insoles you wear so that their measurement will be noted as well.
Experts will guide you through the whole process so you fully understand the technical aspects of your shoes.
The process that takes about 30 minutes involves three steps: Mi Fit, Mi Performance and Mi Design. Delivery is guaranteed within 21 days after an order is placed.
Mi Fit is a computer-assisted technology that measures feet independently to get the exact length and width. Choose the best material and features specific to your sports—whether you need more stability or control, or both—in Mi Performance, where a Footscan system measures the weight distribution of each foot.
Mi Design takes care of style, adding your choice of trimmings, colors, personal embroidery of up to 10 characters, etc.
Through Mi Adidas, regular Joes and Janes now get the service once reserved only for the pros.
“Mi Adidas is a performance option. Performance shoes mean a lot to an athlete, professional or not. It spells the difference between winning a competition or not,” Wittmann said.
Wittmann was in town recently to train the local Mi Adidas team. The customized service is also available in Hong Kong, Bangkok and Singapore.
Online choices
Although clients obviously have to be physically present for accurate measurement, Wittmann said design specs will soon be available online. This saves time as clients can start playing around with color combinations, materials and more, before going in for a fitting.
Founded in 2001 by Christoph Berger after pilot projects in 2000, Mi Adidas today has 48 units in more than 20 countries.
Mi Adidas first worked on football shoes, then running, tennis, indoor and basketball. Price range is P6,000-12,000. There is no warranty, although Adidas-Phils. marketing communications manager Odette B. Velarde said the shoes will be replaced if they did not meet the client’s specifications.
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