Earlier this year, adidas unveiled their ‘atelier‘ store concept in Berlin and New York, which draws inspiration from the expert craftmanship characteristics of an atelier, in order to bestow a finer sense of individuality and creativity to their originals line.
Part of the atelier experience is the mi Originals service, which allows customers to deck either the Superstar or ZX700 in colours and materials of their choice. Although adidas has been offering customizable footwear through their mi adidas service for quite some time, the kicks on offer are solely limited to their performance range.
The mi Originals service will spread to key stores in several major cities later this year, whilst customers in the United States will have access to the service through the adidas e-store. Unfortunately, there are no immediate plans to offer mi originals within South East Asia, but we’re hoping that we will have access to an atelier store sometime in the not too distant future.
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