Mi adidas, a program that was once only available to top athletes but is now available to all, brings customization of footwear to everyday athletes. Kicking off at the adidas outlet in Deira City Centre, the news that the mi adidas service was hitting the store attracted great interest as a throng of sports enthusiasts lined up to get their own personalized sports shoes. Running from April 27 to May 7 at the Deira City Centre store, this is the first leg of the mi adidas Road Show that will travel throughout UAE and selected GCC adidas outlets.
Commenting on their decision to launch the mi adidas Road Show, adidas Marketing Manager, Walter Bruppacher, said, "The launch of mi adidas at the tennis was the ideal platform, and it gave us a clear indication of the value of customised sports shoes. To this end we felt setting up the road show would ensure that sports enthusiasts across the GCC have the opportunity to own running, tennis and indoor sports shoes or football boots customised to fit their feet, style of running or play."
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Commenting on their decision to launch the mi adidas Road Show, adidas Marketing Manager, Walter Bruppacher, said, "The launch of mi adidas at the tennis was the ideal platform, and it gave us a clear indication of the value of customised sports shoes. To this end we felt setting up the road show would ensure that sports enthusiasts across the GCC have the opportunity to own running, tennis and indoor sports shoes or football boots customised to fit their feet, style of running or play."
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