What we don't have though is our very own, more-than-merely-customised sneaks. What we've always, always wanted is a pair of trainers designed - from the insole to the tongue - by us.
Lucky then that RWD editor Hattie and art director Dacre got the call from adidas to try out their new mi Originals innovation. Based in the Covent Garden store, we were hooked up with an interactive touch-screen panel, an electronic pen and our own wild imaginations and, with the aid of the ace staff, began to create our own truly original crep.
What's great about this set-up is that it isn't a VIP/ invitation only/ one-away celebrity deal - anyone can design their own mi Original, all for the easy-on-the-pockets price of £70 and up.
Choosing from the Gazelle, Stan Smith, Superstar or ZX700, adidas fans can also pick out the fabric, colours, stitching and have their own name (or other wording) stitched in too! The bespoke footwear details includes the classic adidas three stripes, outsole, tongue, toecap shoe laces, and even the eye stay amongst other crucial characteristics to give an array of design options for these timeless classics.
What do you think of RWD Ed Hattie's creation? Think you can do better? Head to adidas Originals store, Earlham St, London. Check out mi adidas
mi Originals will also be available at adidas Originals stores in Westfield and Liverpool.
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